Strategic Paid Advertising

Delivering your ideal target audience, via their preferred media channel, with the right messaging to achieve your key results and objectives, while continually optimizing your ROAS (Return on Ad Spend).

Digital Paid Advertising encompasses many forms; ranging from display ads and text pay-per-click (PPC) to social advertisements and video ads. Our paid ad management covers multiple platforms, including Bing and Google Ads, Social platforms like LinkedIn, Facebook, YouTube, and others, 3rd party marketplace advertising such as Amazon, Target, Walmart, and more.

Today businesses need more than basic AdWords and reporting to meet their goals. Enterprises are focused on strategically tackling these platforms, successfully managing their ROAS, and achieving specific goals with advertising. Partnering with an expert strategist, at Integrated Growth Partners, allows you to go take advantage of changing trends, marketing gaps, and weaknesses, while also managing brand awareness and/or go-to-market initiatives.

Managed Paid Advertising Services Include:

Account-based marketing (ABM) Retargeting
Ad Copywriting/Narrative
3rd Party Marketplace Advertising
Amazon PPC Ads
Walmart Paid Ads
Display Campaign Ads
Gmail Sponsored Promotions (GSP)
Google Adwords
Google Shopping Ads
Local Services Ads
Remarketing Campaigns
Search Advertising
Social Media Advertising
Facebook & Instagram Ads
LinkedIn Ads
Nextdoor Ads
Snapchat Ads
TikTok Ads
Twitter Ads
eCommerce PPC
Video Advertising
YouTube/In-Stream Ads & Campaign Refinement
A/B Split Testing (Ads/Images/Landing Pages)
Ad Extensions
Bid Modifiers
Bid Optimization
Bid strategy
Competitor Analysis
Competitor Monitoring
Conversion Rate Tracking & Optimization
Dynamic Copy Testing
Geo-Fencing & Geo-Targeting Improvements
Keyword Match Type Selections
Keyword Refinement/Expansion
Keyword Research & Analysis
Landing Page Conversion Optimization
Manual Bid Optimizations
Negative Keyword Additions
Paid Ad Reporting
Ad Placement Strategy
PPC Audit
PPC Call Tracking
Quality Score Improvements
ROI/ROAS (Return on Ad Spend) Conversion Tracking

PPC Advertising is One of the Fastest Ways to Grow Business Online

PPC advertising, if done right, can increase your revenue in the quickest and most often affordable ways possible. The benefit to PPC is the ability to instantly target your ideal customer, through specific digital media outlets which have shown to have higher conversion rates and generally lower (CAC) customer acquisition costs. Because of this, PPC has been utilized for product launches and go-to-market strategies, as well as scaling businesses online, and building brand awareness across multiple digital outlets and platforms.

Need Help with PPC & Paid Advertising?

Let’s talk about your Paid Advertisement Strategy whether you need help building your paid campaign from the ground-up, or with-in existing campaigns; Integrated Growth Partners is available to partner with you on your PPC and digital advertising strategy.

Stressed about PPC or Digital Advertising? Get Help