Delivering your ideal target audience, via their preferred media channel, with the right messaging to achieve your key results and objectives, while continually optimizing your ROAS (Return on Ad Spend).
Digital Paid Advertising encompasses many forms; ranging from display ads and text pay-per-click (PPC) to social advertisements and video ads. Our paid ad management covers multiple platforms, including Bing and Google Ads, Social platforms like LinkedIn, Facebook, YouTube, and others, 3rd party marketplace advertising such as Amazon, Target, Walmart, and more.
Today businesses need more than basic AdWords and reporting to meet their goals. Enterprises are focused on strategically tackling these platforms, successfully managing their ROAS, and achieving specific goals with advertising. Partnering with an expert strategist, at Integrated Growth Partners, allows you to go take advantage of changing trends, marketing gaps, and weaknesses, while also managing brand awareness and/or go-to-market initiatives.
Managed Paid Advertising Services Include:
| Account-based marketing (ABM) Retargeting Ad Copywriting/Narrative 3rd Party Marketplace Advertising Amazon PPC Ads Walmart Paid Ads Display Campaign Ads Gmail Sponsored Promotions (GSP) Google Adwords Google Shopping Ads Local Services Ads Remarketing Campaigns Search Advertising Social Media Advertising Facebook & Instagram Ads LinkedIn Ads Nextdoor Ads Snapchat Ads TikTok Ads Twitter Ads eCommerce PPC Video Advertising YouTube/In-Stream Ads & Campaign Refinement | A/B Split Testing (Ads/Images/Landing Pages) Ad Extensions Bid Modifiers Bid Optimization Bid strategy Competitor Analysis Competitor Monitoring Conversion Rate Tracking & Optimization Dynamic Copy Testing Geo-Fencing & Geo-Targeting Improvements Keyword Match Type Selections Keyword Refinement/Expansion Keyword Research & Analysis Landing Page Conversion Optimization Manual Bid Optimizations Negative Keyword Additions Paid Ad Reporting Ad Placement Strategy PPC Audit PPC Call Tracking Quality Score Improvements ROI/ROAS (Return on Ad Spend) Conversion Tracking |
PPC Advertising is One of the Fastest Ways to Grow Business Online
PPC advertising, if done right, can increase your revenue in the quickest and most often affordable ways possible. The benefit to PPC is the ability to instantly target your ideal customer, through specific digital media outlets which have shown to have higher conversion rates and generally lower (CAC) customer acquisition costs. Because of this, PPC has been utilized for product launches and go-to-market strategies, as well as scaling businesses online, and building brand awareness across multiple digital outlets and platforms.
Need Help with PPC & Paid Advertising?
Let’s talk about your Paid Advertisement Strategy whether you need help building your paid campaign from the ground-up, or with-in existing campaigns; Integrated Growth Partners is available to partner with you on your PPC and digital advertising strategy.
